一年54亿，你以为断网的老干妈悄悄赚翻了

\u003cdiv class=\"rich_media_content autoTypeSetting24psection\"\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e如今的购物节、直播间，总是挤满了想让你“剁手”的新面孔。从减脂辣酱到国潮联名，仿佛每个品牌都在大声告诉你：\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e快来看我，快来买我。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e但有个名字，你好久没在热搜上见过了——\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e那个印着陶华碧头像的红色玻璃瓶，好像从互联网的喧嚣中悄悄“隐退”了。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e然而最近贵州的一份“年终盘点”却显示：2024年，老干妈营收接近54亿元，已连续三年正增长。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e不直播、不联名、不炒作，这个看似“躺平”的国民辣酱，怎么就“闷声发大财”了？\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e低调的老干妈，业绩却一点不低调：其2022至2024年的营收分别为52.60亿、53.81亿和53.91亿元，已经连续三年实现营收正增长，现在更逼近2020年54.03亿元的历史最高水平，持续巩固它打下的“辣椒帝国”基本盘。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_1--\u003e\u003c/section\u003e\u003cp class=\"qqnews_image_desc\" style=\"color: rgb(102, 102, 102); font-size: 14px; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e说出来你可能不信，专注卖油辣椒的老干妈今年躺着赚了快54亿。（图/视觉中国）\u003c!--NO_READ_END--\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e老干妈再次引发关注，源于一种巨大反差：一个无可争议的国民品牌，却凭借极其低调且反常的经营策略赚到了钱。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e打开各大社交平台，老干妈在网上的曝光，几乎都来源于网友的“自来水”，新品牌们如今最钟情的直播带货和线上营销，老干妈“理都不理”。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e拒绝迎合，是否就必定会被抛弃？\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e时间和业绩证明，外界的担忧并没有让老干妈成为时代的眼泪。或者说，作为一个时代的味觉符号，老干妈在经营风波后又被认为“躺赢”，本身就值得玩味。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_2--\u003e\u003c/section\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e众所周知，老干妈发展成全球知名的中国辣酱品牌之前，是从路边的米豆腐凉粉摊子起家。如今，这罐装进经典红色玻璃瓶里的油制辣酱，几乎在地球上的任何一个角落都能找到。\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e“有人的地方就有老干妈”，绝不仅仅是表面的调侃。\u003c!--AI_AD_1000--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e当然互联网并非没有记忆，老干妈确实\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e曾经跌下过神坛。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e时间回到2014年，老干妈创始人\u003c!--SECURE_LINK_BEGIN_0--\u003e陶华碧\u003c!--SECURE_LINK_END_0--\u003e宣布退休，将个人股份转让到两个儿子手上。只不过“后生不争气”，新生代上任后营收开始逐年下滑，增长一度陷入停滞，后来更因为节省成本，用河南辣椒替代贵州辣椒，陷入激烈的舆论风波，“老干妈味道不如从前”的质疑声四起。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-bottom: 0px; margin-left: 16px; margin-right: 16px\"\u003e\u003c!--IMG_3--\u003e\u003c/section\u003e\u003cp class=\"qqnews_image_desc\" style=\"color: rgb(102, 102, 102); font-size: 14px; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e贵州辣椒是老干妈最核心的原材料，也被不少人认为是老干妈品质的“试金石”。（图/视觉中国）\u003c!--NO_READ_END--\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e一连串事件让老干妈四面楚歌。后来，陶华碧不得已出山重掌老干妈的经营和生产，才将营收下滑的趋势扭转了回来。2020年，老干妈销售额达到54.03亿元，基本回到巅峰水平。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e但到了2021年，老干妈的营收再度大幅下滑至42.01亿元，更跌出贵州民企前十的榜单。老干妈随后作出回应，称此为正常的市场波动，此前已做出预判和预案，“营收短暂下滑完全在意料之中，目前已经实现了恢复性增长”。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e此番解释并未打消外界对老干妈的担忧。彼时的情况是，各路新派辣酱品牌借助新消费风暴的势头崛起，纷纷跑进社交平台、电商渠道和直播间，意在抢夺老干妈牢牢把控的市场份额。相比之下，老干妈高度依赖线下渠道铺设产品，面对新平台有点力不从心。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e老干妈并非完全抗拒“上网”。事实上，陶华碧再次出山后一度重视线上营销，进驻的社交平台一个不少，2020-2022年间，其本人更多次“出现”在直播带货镜头前。但很快有网友发现，直播间里的陶华碧都是之前的采访片段镜头，并非本尊在卖力带货，取得的反响也可想而知。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-bottom: 0px; margin-left: 16px; margin-right: 16px\"\u003e\u003c!--IMG_4--\u003e\u003c/section\u003e\u003cp class=\"qqnews_image_desc\" style=\"color: rgb(102, 102, 102); font-size: 14px; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e老干妈曾在2022年试水直播带货，但出现在直播间里的陶华碧只是过往的采访画面切片。（图/直播平台截图）\u003c!--NO_READ_END--\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e一番试水之后，老干妈终究淡出了各大社交平台，决定从互联网“闭麦”，频繁的改弦易辙更加重了周遭的质疑。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e外界本以为老干妈可能真的不行了，但这几年老干妈的业绩却犹如一记响亮的耳光，给所有质疑者打了一个措手不及。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e“躺赢”的原因众说纷纭，但老干妈事实上\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e并没有你想的那般“躺平”。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e根据媒体报道，老干妈这些年一边开发新产品，一边持续拓展海外市场，后者的发力尤为明显。老干妈副总经理李鑫2024年在接受贵州当地媒体采访时曾表示，2000年老干妈就开始酝酿做海外市场，截至当年产品销往全球160个国家和地区，海外市场在2023年也同比增长了30%。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-bottom: 0px; margin-left: 16px; margin-right: 16px\"\u003e\u003c!--IMG_5--\u003e\u003c/section\u003e\u003cp class=\"qqnews_image_desc\" style=\"color: rgb(102, 102, 102); font-size: 14px; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e老干妈早在2000年便酝酿进军海外市场，老干妈的slogan更用上“有华人的地方就有老干妈”这句话。（图/视觉中国）\u003c!--NO_READ_END--\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e另一方面，老干妈决定淡出社交和电商平台，也并非外界所想的经营模式过于守旧。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e尽管老干妈从未对外透露过原因，但《界面新闻》最近的一篇报道分析，老干妈决定退网，原因之一很可能是线上营销的投入产出比不高。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e而在此之前，有媒体曾援引灰豚数据称，2022年7月至10月间，老干妈抖音官方旗舰店新增粉丝数不到5万，直播销售额仅为80万元——\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e和活跃在直播和短视频里的新派辣酱比起来，这两个数字几\u003c!--TYPO_BEGIN_0--\u003e可\u003c!--TYPO_END_0--\u003e忽略不\u003c!--TYPO_BEGIN_1--\u003e提\u003c!--TYPO_END_1--\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e类似的例子也发生在以香菇酱闻名的\u003c!--SECURE_LINK_BEGIN_1--\u003e仲景食品\u003c!--SECURE_LINK_END_1--\u003e身上。公开报道披露，仲景食品2024年曾大力发展抖音等兴趣电商渠道，市场推广费同比大增40.45%，但线上收入同比增长只有29.86%，产出效益不及预期；到了第二年，仲景食品调整了电商策略，市场推广费用同比减少34.47%。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e一个相当鲜明的对比是：在直播间里全力吆喝的，几乎都不是线下渠道知名度甚高的老品牌。随便打开一个兴趣电商，\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e你能刷到的辣椒酱商家，几乎都是迫切需要流量曝光的新玩家。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e至此，你仍然可以批评老干妈在互联网时代的保守，但在辣酱的赛道上，人家确实依然守住了江山，且赚得盆满钵满。毕竟，比起依赖流量的网红辣酱，老干妈那套经典的红色皮肤和玻璃罐，本身就是自带吸引力的顶流。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_6--\u003e\u003c/section\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e毋庸置疑，辣酱的赛道变得更加拥挤了。年轻人的餐饮口味日益多元化，越来越多新消费品牌应运而生，你方唱罢我登台，线上线下火力全开，试图靠流量吸引潜在消费者，撬动老干妈的辣酱根基。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e这批新晋顶流里，2015年成立的虎邦辣酱常常被拎出来讨论。这家年轻的辣酱品牌最早出现在外卖餐盒里，靠着“一人食”小包装，虏获了不少年轻人的心，成为外卖圈里存在感最高的辣酱。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e最让人津津乐道的故事是，小米CEO\u003c!--SECURE_LINK_BEGIN_2--\u003e雷军\u003c!--SECURE_LINK_END_2--\u003e在\u003c!--SECURE_LINK_BEGIN_3--\u003e巴黎\u003c!--SECURE_LINK_END_3--\u003e奥运会期间出差巴黎，带的两罐辣酱里就有虎邦，顶流不经意的推广，让虎邦品牌知名度更上一层楼。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"margin-bottom: 0px; margin-left: 16px; margin-right: 16px\"\u003e\u003cp\u003e\u003c!--IMG_7--\u003e\u003cimg src=\"\" height=\"auto\" data-title=\"\" data-exeditor-arbitrary-image=\"inline\" data-from=\"\" data-aigc-mark=\"0\" style=\"display: inline-block; max-width: 100%\"/\u003e\u003cimg src=\"\" height=\"auto\" data-title=\"\" data-exeditor-arbitrary-image=\"inline\" data-from=\"\" data-aigc-mark=\"0\" style=\"display: inline-block; max-width: 100%\"/\u003e\u003c/p\u003e\u003c/section\u003e\u003cp class=\"qqnews_image_desc\" style=\"color: rgb(102, 102, 102); font-size: 14px; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e广州一家知名连锁超市里的虎邦辣酱，这家新派辣酱品牌靠“外卖赠品”虏获年轻消费者。（图/良豪摄）\u003c!--NO_READ_END--\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e互联网经济加持下，新的消费概念不断应运而生，过往和辣椒毫不沾边的轻食、减脂理念，现在也开始出现在辣椒酱的瓶身上。老干妈的对手们，纷纷推出了各种低脂辣椒酱单品，\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e有的品牌甚至更激进，推出了0脂低糖辣椒酱，满足正在减肥控脂的“嗜辣爱好者”的味蕾。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e但，年轻人的情绪消费确实卷到了调味料市场，健康却未必是通用的密码——下厨房《2025复合调味品品类报告》显示，健康概念在用户购买辣椒酱时关注较弱。其推测，由于口味至上的原因，辣椒酱要想好吃，油是必不可少的原料，用户会为了口味自动弱化健康需求。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e外界纷纷攘攘，老干妈自是岿然不动——无论对手如何折腾，我依然坚持口味至上，做经得起市场考验的油辣椒。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e毕竟，健康是一种情绪消费，鲜辣酸爽又何尝不是一种情绪寄托？\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e老干妈淡出互联网的时候，曾有人争论其到底需不需要创新。支持的一拨人觉得老干妈也应该跟上时代讨好消费者，而反对者的理由则一语中的：“放弃经典味道的老干妈，还叫老干妈吗？”——这或许正是它能穿越周期的唯一密码。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_10--\u003e\u003c/section\u003e\u003cp class=\"qqnews_image_desc\" style=\"color: rgb(102, 102, 102); font-size: 14px; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e“放弃经典味道的老干妈，还叫老干妈吗？”（图/《《拧开干妈》、小红书截图）\u003c!--NO_READ_END--\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e社交媒体上，有人将老干妈和\u003c!--SECURE_LINK_BEGIN_4--\u003e可口可乐\u003c!--SECURE_LINK_END_4--\u003e相提并论，称二者都有着经典的红色皮肤、爽练的配料表、令地球人都着迷的独特上瘾魔力，以及一成不变的传统配方所带来的熟悉感。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e尽管显得夸张，但你无法否认，无论是老干妈还是可口可乐，它们承载的不仅是味道，而是学生宿舍、打工族厨房、家庭餐桌的“味觉生活记忆”，难以复制的口感形同专利，但凡有味道上的差异、但凡整出一些“伪创新”的伎俩，都不会逃过消费者刁钻的味蕾。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e可口可乐再怎样被贴上不健康的标签，这个世界上依然不缺为这罐“肥宅快乐水”买单的忠实信众；老干妈再怎样饱受争议，也不会全然倒向年轻化。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e但话说回来，老干妈在2018年左右，其形象也曾意外地卷入过“年轻化”的浪潮——它的标志和“国民女神”称号，被其他品牌印上时装周卫衣，也被网友做成各种表情包和段子，一度成为亚文化的一部分。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e不过，这些看似“潮”的联动，大多并非老干妈主动策划的营销。它更像是被潮流推上舞台的“特邀嘉宾”，默许了这场狂欢，却从未亲自下场主导。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_11--\u003e\u003c/section\u003e\u003cp class=\"qqnews_image_desc\" style=\"color: rgb(102, 102, 102); font-size: 14px; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e老干妈确实有潮过的举动。（图/微博@天猫）\u003c!--NO_READ_END--\u003e\u003c/p\u003e\u003cp style=\"line-height: 2em; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e创新与否本就没有绝对的对错，只有在特定市场环境下的不同选择。与其担心老干妈会不会被时代浪潮湮没，倒不如先安定下来，吃上一口老干妈，当一回“与我无瓜”的干饭人。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e参考资料：\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e《躺平后，老干妈卖了快54亿》豹变 2025-12-15\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e《老干妈靠“不创新”年入54亿：餐饮人，是时候停止伪创新了》洞见商机 2025-12-11\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e《老干妈不需要创新》界面新闻 2025-12-6\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e《老干妈救了老干妈》财经天下WEEKLY 2024-12-17\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e《销量暴跌，国民辣酱“老干妈”被年轻人抛弃了吗？》三联生活周刊 2023-11-18\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e《多平台断更，卖不动的老干妈为什么被年轻人抛弃了？》南周知道 2023-1-31\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 1px\"\u003e《辣酱下半场，开打网红战？》 2023-3-14\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 1.5em; margin: 0px 16px; min-height: 1em; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"-webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; color: rgb(160, 157, 152); font-size: 12px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: 0.578px; line-height: 2em; margin: 0px 8px; max-width: 100%; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: center; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px\"\u003e\u003cp\u003e\u003cspan style=\"color: rgb(160, 157, 152)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cspan style=\"letter-spacing: 0.578px\"\u003e作者良豪\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 2em; margin: 0px 8px; min-height: 1em; padding: 0px; text-align: center; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(160, 157, 152)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 0.578px\"\u003e编辑安菲尔德\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 2em; margin: 0px 8px; min-height: 1em; padding: 0px; text-align: center; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(160, 157, 152)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 0.578px\"\u003e校对严严\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); line-height: 2em; margin: 0px 8px; min-height: 1em; padding: 0px; text-align: center; text-indent: 0px\"\u003e\u003cspan style=\"color: rgb(160, 157, 152)\"\u003e\u003cspan style=\"font-size: 12px\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: 0.578px\"\u003e 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255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .85);--weui-GLYPH-1: rgba(255, 255, 255, .55);--weui-GLYPH-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .85);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .55);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: #233200;--weui-GREEN-80: #8FB933;--weui-GREEN-90: #82B01A;--weui-GREEN-BG-100: #789833;--weui-GREEN-BG-110: #6B882D;--weui-GREEN-BG-130: #65802B;--weui-GREEN-BG-90: #85A247;--weui-INDIGO-100: #1196FF;--weui-INDIGO-120: #0D78CC;--weui-INDIGO-170: #052D4D;--weui-INDIGO-80: #40ABFF;--weui-INDIGO-90: #28A0FF;--weui-INDIGO-BG-100: #0D78CC;--weui-INDIGO-BG-110: #0B6BB7;--weui-INDIGO-BG-130: #09548F;--weui-INDIGO-BG-90: #2585D1;--weui-LIGHTGREEN-100: #3EB575;--weui-LIGHTGREEN-120: #31905D;--weui-LIGHTGREEN-170: 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#38CD7F;--weui-BRAND-90: #20C770;--weui-BRAND-BG-100: #2AAE67;--weui-BRAND-BG-110: #259C5C;--weui-BRAND-BG-130: #1D7A48;--weui-BRAND-BG-90: #3EB575;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-0_5: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .8);--weui-GLYPH-1: rgba(255, 255, 255, .5);--weui-GLYPH-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .8);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .5);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: #233200;--weui-GREEN-80: #8FB933;--weui-GREEN-90: #82B01A;--weui-GREEN-BG-100: #789833;--weui-GREEN-BG-110: #6B882D;--weui-GREEN-BG-130: #65802B;--weui-GREEN-BG-90: #85A247;--weui-INDIGO-100: #1196FF;--weui-INDIGO-120: #0D78CC;--weui-INDIGO-170: 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rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--new-title-color: rgba(255, 255, 255, .8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--new-content-color: rgba(255, 255, 255, .7)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and 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#31905D;--weui-LIGHTGREEN-BG-110: #2C8153;--weui-LIGHTGREEN-BG-130: #226541;--weui-LIGHTGREEN-BG-90: #31905D;--weui-LINK-100: #7D90A9;--weui-LINK-120: #647387;--weui-LINK-170: #252A32;--weui-LINK-80: #97A6BA;--weui-LINK-90: #899AB1;--weui-LINKFINDER-100: #DEE9FF;--weui-MATERIAL-ATTACHMENTCOLUMN: rgba(32, 32, 32, .93);--weui-MATERIAL-NAVIGATIONBAR: rgba(18, 18, 18, .9);--weui-MATERIAL-REGULAR: rgba(37, 37, 37, .6);--weui-MATERIAL-THICK: rgba(34, 34, 34, .9);--weui-MATERIAL-THIN: rgba(245, 245, 245, .4);--weui-MATERIAL-TOOLBAR: rgba(35, 35, 35, .93);--weui-ORANGE-100: #C87D2F;--weui-ORANGE-120: #A06425;--weui-ORANGE-170: #3B250E;--weui-ORANGE-80: #D39758;--weui-ORANGE-90: #CD8943;--weui-ORANGE-BG-100: #BB6000;--weui-ORANGE-BG-110: #A85600;--weui-ORANGE-BG-130: #824300;--weui-ORANGE-BG-90: #C1701A;--weui-ORANGERED-100: #FF6146;--weui-OVERLAY: rgba(0, 0, 0, .8);--weui-OVERLAY-WHITE: rgba(242, 242, 242, .8);--weui-PURPLE-100: #8183FF;--weui-PURPLE-120: #6768CC;--weui-PURPLE-170: #26274C;--weui-PURPLE-80: #9A9BFF;--weui-PURPLE-90: #8D8FFF;--weui-PURPLE-BG-100: #6768CC;--weui-PURPLE-BG-110: #5C5DB7;--weui-PURPLE-BG-130: #48498F;--weui-PURPLE-BG-90: #7677D1;--weui-RED-100: #FA5151;--weui-RED-120: #C84040;--weui-RED-170: #4B1818;--weui-RED-80: #FB7373;--weui-RED-90: #FA6262;--weui-RED-BG-100: #CF5148;--weui-RED-BG-110: #BA4940;--weui-RED-BG-130: #913832;--weui-RED-BG-90: #D3625A;--weui-SECONDARY-BG: rgba(255, 255, 255, .15);--weui-SEPARATOR-0: rgba(255, 255, 255, .05);--weui-SEPARATOR-1: rgba(255, 255, 255, .15);--weui-STATELAYER-HOVERED: rgba(0, 0, 0, .02);--weui-STATELAYER-PRESSED: rgba(255, 255, 255, .1);--weui-STATELAYER-PRESSEDSTRENGTHENED: rgba(255, 255, 255, .2);--weui-YELLOW-100: #CC9C00;--weui-YELLOW-120: #A37C00;--weui-YELLOW-170: #3D2F00;--weui-YELLOW-80: #D6AF33;--weui-YELLOW-90: #D1A519;--weui-YELLOW-BG-100: #BF9100;--weui-YELLOW-BG-110: #AB8200;--weui-YELLOW-BG-130: #866500;--weui-YELLOW-BG-90: #C59C1A;--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-RED: #FA5151;--weui-ORANGERED: #FF6146;--weui-ORANGE: #C87D2F;--weui-YELLOW: #CC9C00;--weui-GREEN: #74A800;--weui-LIGHTGREEN: #3EB575;--weui-TEXTGREEN: #259C5C;--weui-BRAND: #07C160;--weui-BLUE: #10AEFF;--weui-INDIGO: #1196FF;--weui-PURPLE: #8183FF;--weui-LINK: #7D90A9;--weui-REDORANGE: #FF6146;--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05);--weui-FG: #fff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-FG-5: rgba(255, 255, 255, .1);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-BG: #000;--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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#31905D;--weui-LINK-100: #7D90A9;--weui-LINK-120: #647387;--weui-LINK-170: #252A32;--weui-LINK-80: #97A6BA;--weui-LINK-90: #899AB1;--weui-LINKFINDER-100: #DEE9FF;--weui-MATERIAL-ATTACHMENTCOLUMN: rgba(32, 32, 32, .93);--weui-MATERIAL-NAVIGATIONBAR: rgba(18, 18, 18, .9);--weui-MATERIAL-REGULAR: rgba(37, 37, 37, .6);--weui-MATERIAL-THICK: rgba(34, 34, 34, .9);--weui-MATERIAL-THIN: rgba(95, 95, 95, .4);--weui-MATERIAL-TOOLBAR: rgba(35, 35, 35, .93);--weui-ORANGE-100: #C87D2F;--weui-ORANGE-120: #A06425;--weui-ORANGE-170: #3B250E;--weui-ORANGE-80: #D39758;--weui-ORANGE-90: #CD8943;--weui-ORANGE-BG-100: #BB6000;--weui-ORANGE-BG-110: #A85600;--weui-ORANGE-BG-130: #824300;--weui-ORANGE-BG-90: #C1701A;--weui-ORANGERED-100: #FF6146;--weui-OVERLAY: rgba(0, 0, 0, .8);--weui-OVERLAY-WHITE: rgba(242, 242, 242, .8);--weui-PURPLE-100: #8183FF;--weui-PURPLE-120: #6768CC;--weui-PURPLE-170: #26274C;--weui-PURPLE-80: #9A9BFF;--weui-PURPLE-90: #8D8FFF;--weui-PURPLE-BG-100: #6768CC;--weui-PURPLE-BG-110: 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#74A800;--weui-LIGHTGREEN: #3EB575;--weui-TEXTGREEN: #259C5C;--weui-BRAND: #07C160;--weui-BLUE: #10AEFF;--weui-INDIGO: #1196FF;--weui-PURPLE: #8183FF;--weui-LINK: #7D90A9;--weui-REDORANGE: #FF6146;--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05);--weui-WHITE: rgba(255, 255, 255, .8);--weui-FG: #fff;--weui-BG: #000;--weui-FG-5: rgba(255, 255, 255, .1);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: 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新华全媒头条丨育碧为《超越善恶 2》游戏再招新人，项目已开发近 20 年